We believe nobody’s given Wisconsin families and businesses more undivided attention over the years than Rural Mutual Insurance Company. It’s this personalized approach to cultivating insurance products and services over the years that makes Rural Mutual Insurance stand out. Rural Mutual Insurance Company was founded in 1934 by members of the Wisconsin Farm Bureau Federation to provide auto coverage to members who were often unable to find affordable insurance. Today, Rural Mutual Insurance is part of rural and urban communities, with insurance products that provide property and liability coverages with a variety of options available to address your individual needs.

Rural Mutual Insurance is strongly involved in Wisconsin communities by sponsoring the WIAA State Boys and Girls Basketball Tournaments and the WIAA/Rural Mutual Sportsmanship Award. We’re active in supporting 4-H, FFA and Farm Bureau programs, civic organizations, and school and sports events.

Because of Rural Mutual Insurance’s attention to service, we are exclusively endorsed by the Wisconsin Towns Association. We current provide coverage to more than half of the villages and towns in the state.

Rural Mutual Insurance is the number one insurer of farms in the state, with more than 30% share of the farm market. We’ve achieved this because of our affiliation with the Wisconsin Farm Bureau Federation as a member service, and our unmatched support of agricultural organizations, 4-H and FFA in the state.

Rural is also committed to the privacy and confidentiality of our clients. Please see our privacy disclosure page and learn more about our privacy policies.